Top Robert Cure of the Smiths Allen Escadrille shirt

 Printed shirts are popular with youngsters who want to express their individuality. However, most large orders are for resale, uniforms, and merchandise. Let us try to understand both these segments individually. First, consider the B2C clients. These are more likely to be youngsters between the age of 18 and 28, though the range could expand with the product adoption cycle. Adoption cycle is the theory that describes how a new product sees gradual acceptance by the society with the passage of time. It is important to understand this as it affects how you market the product. Another determining factor is going to be the location. Look for the top educators and employers in your country. Their concentration will be significantly higher in certain cities.

The B2B clients, on the other hand, are going to have a more or less even distribution. The demographics of this are also going to vary. For example, an artist looking to monetize by selling some merchandise is as likely to order custom shirts as a factory owner who wants his logo printed on the workers’ uniforms. Therefore, one may argue that the business can target many different segments. It is, however, advisable to have a specific target as it keeps your marketing and sales efforts focused. You can expand your reach based on the growth of your business.

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